Regional Attractiveness for Tourism

Tourism in Uganda and Kenya

Also in the African continent, tourism has become a key sector for economic development due to increasing international recognition of Africa’s rich natural and cultural assets as well as to specific tourism-boosting initiatives that have been launched by many African countries. Nevertheless, Africa is still at an early stage in the development of its tourism sector. The map below is focused on districts in Uganda and Kenya, and it illustrates the level of tourism attractiveness and the future potential of a region. This information is crucial for tourism (as a business) and secondary businesses related to tourism (e.g., catering, lodging, transportation, and financial services), which are associated with common living conditions and standards. Several parts of regional attractiveness related to tourism can reveal market potential and gaps, leading to new business development.